In which our intrepid hero broadens the English language and discovers dishonesty in disclosure.

Ever had one of those days where you had an idea right on the tip of your brain, but it just wouldn’t come? Well, I’ve come up with a name for that troublesome embryonic concept:

memote n.: a proto-synthetic meme on the verge of complete synthesis and consequent assumption of a characteristic memetic identity. (From MEM[e] + [zyg]OTE.)

While you’re pondering that one (although I can’t guarantee that any consideration of it will ever prove fruitful), take a look at this news article from the Sydney Morning Herald.

Good news, you say? Sure. But take another look at paragraph three:

This new technology was developed by researchers at the Fraunhofer Institutes for Integrated Circuits and for Digital Media Technology.

Now, check out the source for this article:

Fraunhofer Magazine

Is it just me, or does this reek of reprinted press release?